Geoff Urton

Geoff Urton

Principal, Your Purpose Coaching and Consulting

Geoff Urton is an educator and certified leadership coach committed to bringing about extraordinary contributions from the inspiring people who dedicate their lives to purpose-driven work. He brings 20 years of experience as a strategist and executive in the animal welfare sector to support leaders in caring professions to reach their greatest potential in making a measurable difference in what matters to them. Geoff’s application of his training in animal welfare science (University of British Columbia), dialogue (Simon Fraser University), and nonprofit leadership (Stanford) has been recognized with Humane Canada’s award in leadership and innovation. Geoff was named a Top 20 Under 40 in his home of Victoria, British Columbia, where he is grateful to live with his wife, their two sons, and the two animals who rescued them.